Leveraging social media should always be an integral part of any business.
Your social media presence gives credibility and context to your brand. It allows you to share more about who you are with your customers, clients and future brand advocates. It helps you to engage with the public, answer their questions and show the real people behind the scenes.
Social media is also an important piece of the Search Engine Optimization (SEO) puzzle. It allows potential clients and customers to find you and learn more about your business, and it gives search engines the message that you are an active, engaged business.
Social Audit and Strategy Session
During the audit phase, Veronica will perform a complete review of all existing platforms associated with your business, and produce a report of observations, identified gaps and suggestions for improvement.
This report will then be delivered at our strategy session, which requires about two hours of face-to-face time. Together, we will review the report, and she will give you some strategies for improving your social media presence as a whole.
These strategies will likely include the following:
- Review of WordPress Yeast SEO best practices for internal blog posts
- Language use within a post (how you describe what you are posting based on the platform)
- Hashtag purpose and use
- Social cover images and their importance in telling your story
- Profile description and language: how effectively you are telling your story and relating what you do
- Quality and types of external posts
- Post frequency
- Social media engagement best practices
- Content suggestions based on industry
Social Media Training
Bishop Content Studio offers one-on-one training designed to transfer skills so that you have the confidence to manage your own social media.
Personalized training videos are also available, and are a great option for those who want to be able to return again and again to a video for reference.
Social Media Management
Our process for starting social media management with a new client is to perform the social audit and strategy session first. Once we are clear on your goals, Veronica will draw up a recommended strategy for each platform and begin posting right away. Our posts will be guaranteed to be consistently on brand, timely and relevant.