Creating high-quality online copy is about much more than using the “right” words – it’s about how you use them.
Now more than ever, engaging with customers is not just about selling a product, but first having a conversation about how you can meet their needs. Your online content, whether via your website, blog or social media platforms, must resonate with the client on a personal level.
You know your audience. You know your own brand. Creating good copy is about connecting the two.
What We Do
Bishop Content Studio provides copywriting and copyediting services for all aspects of your online presence, including:
- WordPress website copy
- Blog writing
- Researching and writing articles
- Social media content creation
- Email marketing automation
- Marketing collateral copy for flyers, brochures, business cards and more
Who Needs Copywriting and Copyediting?
The answer is that we all do!
If your website is out of date or is not search engine optimized, this can have a huge impact on your ability to reach people. In order to even show up on a Google search, you must be able to demonstrate your relevance. That means producing quality content in multiple virtual locations on a consistent basis, and contributing to the conversation within your niche community.
Successful business is not just about finding new customers, but engaging with people who will become advocates for your brand. For this, you must show up as an expert in your field – not just occasionally, but often and with consistency.
“We don’t want to be something for everybody, we want to be everything for some people.”
— Carlos Ghosn
How this Works
Veronica begins to work with clients by first setting up a discovery consultation to find out what your goals are. During this session, she will perform a full audit of your content, including the searchability of your website, running Google Analytics and reviewing your site for potential improvements.
If you choose to work with her, Veronica will provide a written breakdown of the audit and her recommendations for improving online visibility and access to new clients and customers. You may decide to carry out those changes yourself, or to hire Bishop Content Studio to do this.
Once your site is up to date and SEO optimized, Veronica would be thrilled to write ongoing content to support your business going forward. She publishes both as a ghostwriter and under her own name. Veronica writes with passion on many topics, but if it does not feel like a good fit for either party, she will give you an excellent referral for another provider.